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Social media statistics Australia

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SocialMediaNews released its monthly social media statistics for June 2012.

They look at:

1. Number of active Australian users going to that particular social network each month
2. Number of unique Australian Visitors (UAVs) going to that social network each month
3. User numbers reported by that particular social network or reputable source.

Social Media Statistics Australia – June 2012

1. Facebook – 11,008,520 Australian users/accounts (up 40,400) – 13 million UAVs according to Google Adplanner. The difference between the user numbers and UAVs may be users logging in from multiple locations – home, work, school etc.
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 4,020,000 (down 10,000)
4. LinkedIn – 2,100,000 (down 100,000)
5. Twitter – 1,800,000 (steady)
6. WordPress.com – 1,600,000 (steady)
7. Tumblr – 1,200,000 (steady)
8. Flickr – 900,000 (up 60,000)
9. TripAdvisor - 900,000 (new entry)
10. Pinterest - 620,000 (up 60,000)
11. MySpace – 470,000 (up 50,000)
12. Google Plus – 457,500 approx active users (up 126,164 – Estimated calculation below)
13. Instagram – 414,000 (down 9,000)
14. Reddit – 140,000 (steady)
15. StumbleUpon – 120,000 (down 30,000)
16. Digg – 83,000 (up 6,000)
17. Foursquare- 64,000 (up 7,000)
18. Delicious – 47,000 (up 11,000)

Other noticeable Changes for June 2012
  • Flickr has seen a noticeable rise in user numbers
  • Pinterest has also seen another rise this month
  • Instagram is slightly down, but this is only measuring traffic to their website. I am confident Instagram mobile app users is growing month on month, but unfortunately there is no way to get the number of Australian mobile users (if anyone can – please contact me). Also the increasing integration with Facebook is certain to be adding more users.
  • Myspace has seen a small rise in user numbers
  • Facebook advertising tool has reported a small rise in user numbers
It’s clear from these stats, photo specific social networks such Flickr, Pinterest and Instagram are each growing their user base consistently. These shows the shifts in content users are absorbing. We are seeing a further shift away from textual based updates to photo and video based updates.

You can view their report for May or whole archive of Social Media Statistics to see previous data.
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